Orbita's AI agents enable patients, caregivers, and providers to find doctors, access care, and schedule appointments through a conversational chat experience expressed through a modern, clean visual language with diverse, character-driven illustrations grounded in real-world situations, natural color palettes, and a scalable design system.

Details

Defining how conversational AI for healthcare is experienced across, web, voice, and chat applications.

Scope

Brand & Visual Identity, Product Design, Web Design, Inbound Marketing, Art & Creative Direction, Illustration, Event & Print

Visual Identity & Brand Experience Design

Orbita’s visual identity reflects clarity, connection, and trust. A clean logotype is paired with a tri-color “O” whose overlapping arcs represent communication between patients, providers, and care teams. Orbita’s product and marketing experiences are supported by a visual language defined by clean interfaces, friendly illustration style through user centered storytelling.

logo design
Business card & Brand Guide
WEB DESIGN

Social Media Campaigns

Ebook & Infographics

EventS & other marketing

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Product Design

Orbita’s conversational AI connects patients with healthcare providers through an intuitive chatbot experience embedded within provider websites. The conversational UI design uses reusable components, and consistent interaction patterns to support scheduling appointments, finding doctors, and navigating care services. High-fidelity prototypes and a shared design system translated product design into clear, developer-ready deliverables, enabling flexible and quick white-label implementations for Orbita's healthcare customers.

product UI design system

branded customer prototypes

Branded experience kit

Projects

Building a scalable visual language for a data science and machine learning platform.
Research-driven product design for a modern home services platform.

Contact

Additional work samples and project details available upon request/interview. erik@erikzdesign.com

* Some work covered under NDA; samples available upon request

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