Orbita's AI agents enable patients, caregivers, and providers to find doctors, access care, and schedule appointments through a conversational chat experience expressed through a modern, clean visual language with diverse, character-driven illustrations grounded in real-world situations, natural color palettes, and a scalable design system.
Details
ORBITA | Defining how conversational AI for healthcare is experienced across, web, voice, and chat
Scope
Brand & Visual Identity, Product Design, Web Design, Inbound Marketing, Art & Creative Direction, Illustration, Event & Print
Orbita’s visual identity reflects clarity, connection, and trust. A clean logotype is paired with a tri-color “O” whose overlapping arcs represent communication between patients, providers, and care teams. Orbita’s product and marketing experiences are supported by a visual language defined by clean interfaces, friendly illustration style through user centered storytelling.
Designed the conversational UI, reusable component library, interaction patterns, and overall visual experience for flows including appointment scheduling, provider search, and care navigation. A shared design system and high-fidelity prototypes gave development teams a consistent, developer-ready framework, speeding implementation while making it easier to customize and white-label the product around each healthcare customer’s brand, content, and services.
Additional work samples and project details available upon request. erik@erikzdesign.com
* Some work covered under NDA; samples available upon request
