RapidMiner’s data science and machine learning platform expressed through Bauhaus-inspired art direction, blending geometric forms, shapes, and structured compositions with indie-style, sun-kissed photography to create a visual language that connects complex technology through human insight. Abstract compositions were used to represent personas, solutions, and use cases, combining shapes, forms, photography, and industry-specific visual references to support scalable design across all touchpoints.
Details
RAPIDMINER | Creating a scalable visual language for data science and machine learning platforms
Scope
Art Direction, Visual Identity, Brand System Design, Web Design, Event Design, Sales Enablement, Presentation Design, Creative Direction
Additional work samples and project details available upon request. erik@erikzdesign.com
* Some work covered under NDA; samples available upon request
