RapidMiner’s data science and machine learning platform expressed through Bauhaus-inspired art direction, blending geometric forms, shapes, and structured compositions with indie-style, sun-kissed photography to create a visual language that connects complex technology through human insight. Abstract compositions were used to represent personas, solutions, and use cases, combining shapes, forms, photography, and industry-specific visual references to support scalable design across all touchpoints.
Details
Building a scalable visual language for a data science and machine learning platform.
Scope
Art Direction, Visual Identity, Brand System, Marketing Campaign, Web Design, Event Design, Sales Enablement, Presentation Design
