About me

My background spans brand, digital, and product design across startups, agencies, and enterprise teams. I enjoy taking complex ideas and turning them into clear, engaging, intuitive experiences.
Setting the visual direction and guiding concepts through marketing, product, and engineering, I keep teams aligned around a shared creative vision from early concepts through final design. Inspired by pop trends, patterns in nature, human behavior, networks, technology, and everyday life, I look for connections that shape new ideas and artistic directions. I bring that thinking across the brand, from product UI/UX and visual identity to design systems, campaigns, and events, creating a cohesive and consistent branded experience across every touchpoint, designed to scale.
I’ve spent much of my career in fast-moving enivironment where priorities change, deadlines are real, and good design means finding clarity in complexity and collaborating with your team to move projects forward. I’m passionate about design, curious about the ever-changing tools that help us create, and always looking for ways to bring that into the next project.
Talk soon!
Erik
ai12z | Creative Design Lead & Product Designer | 2023-Current
AI experience platform for natural language search, adaptive web experiences, and conversational assistants. Developed the brand and creative direction from startup while leading design across product, web, marketing, sales enablement, and executive communications. Designed admin and customer-facing experiences for AI-powered search, assistants, and chatbots, continuing a long-standing partnership with leadership spanning similar roles at Ektron and Orbita.
SafeRide Health | Senior Design Lead & Product Designer | 2023-2026
Technology-driven medical transportation software company. Joined SafeRide during a company rebrand and helped evolve a new brand identity into a design system spanning product, web, and marketing. Worked closely with product teams to design high-fidelity prototypes defining the product UI look and feel. Alongside product design, I developed inbound campaigns, sales enablement materials, executive presentations, and technical communications for marketing, HR, and leadership teams.
Orbita.ai | Marketing & Product Designer | 2015-2023
AI-powered virtual assistant healthcare company. Hired at inception to establish a visual identity and collaborate with leadership on brand strategy as the company evolved from an early-stage startup into a large healthcare technology platform. Led three rebrands across multiple stages of growth, helping unify product, marketing, and digital experiences across the organization. Designed conversational experiences across web, voice, and chat applications while building scalable design systems and branded white-label solutions for customer applications.
Ektron | Senior Creative Designer | 2010-2015
Enterprise web content management and digital experience platform. Led creative and art direction across marketing, product, web, sales, and events, helping maintain a cohesive visual presence across the organization. Operated as the primary in-house creative resource, collaborating closely with writers, developers, marketers, and product teams while presenting concepts directly to C-level leadership. Designed brand identities for three Ektron Synergy conferences, directing vendor relationships, sponsorship materials, social campaigns, and environmental graphics for event spaces.
Visual Republique | Graphic Designer | 2007-2010
Boutique creative agency serving finance, hospitality, real estate, manufacturing, and nonprofit clients. Worked closely with the agency’s principals in a small, hands-on creative team, contributing to campaigns, brand positioning, and visual direction across print and digital experiences. The role provided early experience across design execution, client collaboration, and the day-to-day realities of creative business operations.
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Other Collaborations
* Some work covered under NDA; samples available upon request