Hello, I’m Erik Zaikowski, visual & product designer based in Manchester, NH. For over 15 years, I’ve helped startups, agencies, and enterprise teams turn business ideas into scalable creative solutions. From concept through execution, I collaborate with marketing, sales, and product teams to shape brand and digital experiences, visual identities, and inbound campaigns. Please have a look at some of my work below. :-)

AI-powered virtual assistant healthcare company. Hired at inception to establish its visual identity and collaborate with the founder and CEO on brand strategy. As the company grew and the technology evolved, led two rebrands and collaborated on a third under a new CMO, ensuring consistent execution across product and marketing. Delivered UI/UX design, marketing campaigns, executive presentations, and technical diagrams, while building scalable design systems and component libraries that unified brand and product experiences.

Enterprise web content management and digital experience platform. Led design for marketing, aligning visual identity across web, product, marketing, sales, and events to maintain a consistent brand presence. Operated with an agency style approach within a corporate environment, facilitating brainstorms and collaborating with writers, developers, and product leaders. Supported multiple marketing initiatives while presenting work directly to CMOs and stakeholders. Designed brand identities for three Ektron Synergy conferences and oversaw vendor art direction, sponsorship materials, social campaigns, and environmental graphics, while maintaining day-to-day creative production.

Creative agency; executed art direction, campaigns, and brand positioning for clients across finance, restaurant, real estate, manufacturing, and nonprofit sectors. Worked closely with the agency’s two principals in a small, hands-on team, producing effective and diverse creative strategies while gaining experience in design execution and the business of creative work.