Erik Zaikowski

I lead art direction across startups, agencies, and enterprise teams, turning business ideas into scalable visual solutions. I collaborate with marketing, sales, and product teams to design and maintain visual identity systems, branded digital experiences, and campaigns from concept through execution.
SafeRide Health | Visual Design Lead | 2023-Current*
Technology-driven medical transportation software company. Joined SafeRide during a company rebrand and helped evolve the new visual identity into a cohesive system spanning product, web, and marketing. Worked closely with product teams to design high-fidelity prototypes defining the product UI look and feel, while building scalable templates, component libraries, and structured design systems supporting consistent execution across teams. Alongside product work, developed inbound campaigns, sales enablement materials, executive presentations, and technical communications across marketing, HR, and leadership teams.
Orbita.ai | Marketing & Product Designer | 2015-2023
AI-powered virtual assistant healthcare company. Hired at inception to establish the visual identity and collaborate with leadership on brand strategy as the company grew from an early-stage startup into an evolving healthcare technology platform. Led three rebrands across multiple stages of company growth, helping unify product, marketing, and digital experiences through cohesive visual systems. Designed conversational UI and UX across web, voice, and chat applications while building scalable design systems, component libraries, and branded white-label product experiences supporting both product evolution and customer implementation.
Ektron | Senior Creative Designer | 2010-2015
Enterprise web content management and digital experience platform. Led creative and art direction across marketing, product, web, sales, and events, helping maintain a cohesive visual presence across the organization. Operated as the primary in-house creative resource within a fast-moving corporate environment, collaborating closely with writers, developers, marketers, and product teams while presenting concepts directly to C-level leadership. Designed brand identities for three Ektron Synergy conferences, directing vendor relationships, sponsorship materials, social campaigns, and environmental graphics across large-scale event experiences.
Visual Republique | Graphic Designer | 2007-2010
Boutique creative agency serving finance, hospitality, real estate, manufacturing, and nonprofit clients. Worked closely with the agency’s principals in a small, hands-on creative team, contributing to campaigns, brand positioning, and visual direction across print and digital experiences. The role provided early experience across design execution, client collaboration, and the day-to-day realities of creative business operations.
Select Engagements | 2015–2026*
Other Collaborations
UMASS Dartmouth
BFA Graphic Design/Letterform
University of New Hamphsire
UI/UX Design
Additional work, samples, and project details available upon request/interview. erik@erikzdesign.com
* Some work covered under NDA; samples available upon request