Hello, I'm Erik, a multidisciplinary visual and product designer based in Manchester, NH. I help companies shape how their ideas are seen, understood, and experienced. Have a look at some of my work below.

About me

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Nice to meet you, and thanks for stopping by!

I’m a visual and product designer with a background spanning brand, digital, and product experiences across startups, agencies, and enterprise teams. I enjoy taking complex ideas and turning them into clear, engaging, intuitive experiences, with a holistic approach that connects business objectives and user needs with visual direction and thoughtful design thinking.

My work sits across the entire creative process. I’m comfortable shaping product UI and UX, developing high-fidelity prototypes, building scalable design systems and components, establishing visual identities, and creating branded digital experiences. I work closely with marketing, product, and engineering teams to take ideas from early concepts through execution and into something that can actually be built.

I’ve spent much of my career in fast-moving technology companies where priorities change, deadlines are real, and good design means approaching problems with empathy, finding clarity in complexity, collaborating with the right people, and moving a project forward. I’m passionate about design, curious about the new tools available to us, and always looking for ways to bring what I’ve learned into the next problem solving challenge. It’s an exciting time to be a designer.

erik

Experience

ai12z | Creative Design Lead & Product Designer | 2023-Current

AI experience platform for natural language search, adaptive web experiences, and conversational assistants. Developed the brand and creative direction from startup while leading design across product, web, marketing, sales enablement, and executive communications. Designed admin and customer-facing experiences for AI-powered search, assistants, and chatbots, continuing a long-standing partnership with leadership spanning similar roles at Ektron and Orbita.

SafeRide Health | Senior Design Lead & Product Designer | 2023-2026

Technology-driven medical transportation software company. Joined SafeRide during a company rebrand and helped evolve a new brand identity into a design system spanning product, web, and marketing. Worked closely with product teams to design high-fidelity prototypes defining the product UI look and feel. Alongside product design, I developed inbound campaigns, sales enablement materials, executive presentations, and technical communications for marketing, HR, and leadership teams.

Orbita.ai | Marketing & Product Designer | 2015-2023

AI-powered virtual assistant healthcare company. Hired at inception to establish a visual identity and collaborate with leadership on brand strategy as the company evolved from an early-stage startup into a large healthcare technology platform. Led three rebrands across multiple stages of growth, helping unify product, marketing, and digital experiences across the organization. Designed conversational experiences across web, voice, and chat applications while building scalable design systems and branded white-label solutions for customer applications.

Ektron | Senior Creative Designer | 2010-2015

Enterprise web content management and digital experience platform. Led creative and art direction across marketing, product, web, sales, and events, helping maintain a cohesive visual presence across the organization. Operated as the primary in-house creative resource, collaborating closely with writers, developers, marketers, and product teams while presenting concepts directly to C-level leadership. Designed brand identities for three Ektron Synergy conferences, directing vendor relationships, sponsorship materials, social campaigns, and environmental graphics for event spaces.

Visual Republique | Graphic Designer | 2007-2010

Boutique creative agency serving finance, hospitality, real estate, manufacturing, and nonprofit clients. Worked closely with the agency’s principals in a small, hands-on creative team, contributing to campaigns, brand positioning, and visual direction across print and digital experiences. The role provided early experience across design execution, client collaboration, and the day-to-day realities of creative business operations.

Select Engagements | Contracts

Alongside full-time roles, long standing relationships with founders and former colleagues have continued to lead to creative collaborations as they move into new companies and leadership positions. Working across healthcare, AI, SaaS, cybersecurity, and enterprise technology, helping organizations communicate complex ideas through visual systems, product design, marketing, and art direction.
Entrio* | 2024 - 2026
AI Tech Stack Taxonomies
Generative Labs* | 2024 - Current
Human + Agentic Product Dev

ai12z* | 2024 - Current
AI Search & Chatbot Platform
Aqfer* | 2022 - 2025
AI Marketing & Advertising Tech
Vision 33 | 2021 - 2024
SAP Cloud ERP Business Software
RapidMiner | 2018 - 2022
Data Analytics & AI Platform
Empirix | 2018 - 2021
Network Monitoring
Aquia, Inc | 2015 - 2017
Digital Experience Platform
Attivio | 2015 - 2017
AI Cognitive Search Solutions
BlackDuck | 2015 - 2017
Application Security Platform
Woodpellets.com | 2008 - 2010
Renewable Energy Provider

Other Collaborations

Woodpellets.com | Boston Beer Works | Washington Mills Lofts | Enterprise Bank | CVS | Define Ventures | Health X* | Custom GPT* | Entrio* | Beverly Bank | Scribe Software | FastPath | Everteam | Skillsoft | Empirix | Mitiga | North of Boston Media
Skills
Brand & Visual Identity
Art Direction
Creative Direction
Design Systems
User Interface Design
Prototyping
Human-Centered Design
Product Design
Interactive Prototypes
Design Thinking
Illustration
Motion Graphics
Presentation Design
Print/Package Design
Tools
Illustrator
Photoshop
InDesign
After Effects
WordPress
Webflow
Figma
Framer
Vercel
Print/Package Design
Education
UMASS Dartmouth
BFA Graphic Design/Letterform
University of New Hampshire
UI/UX Design

Contact

Additional work, samples, and project details available upon request erik@erikzdesign.com

* Some work covered under NDA; samples available upon request